Building Consensus on Go-To-Market Plans


A food and beverage ingredient and technology firm was seeking strategic assistance in determining which new markets to target as well as the marketing strategy for entering those segments.


  • Thoroughly researched business segments for possible market entry, profiling 7 different categories for market introduction.
  • Determined the strategic criteria for selecting target categories and created a revenue model to forecast the potential value.
  • Developed marketing materials and go-to-market plans for implementing the product introduction into new business segments.


  • Developed sales process for implementation across additional target business segments.
  • Achieved consensus among the management team about business segment priorities and product introduction roadmap for the organization.
  • Marketing plan filled a robust opportunity pipeline which ultimately resulted in a 5-year, category-exclusive supply agreement worth multi-millions of dollars.

Strategy and Planning

Marketing & Sales Strategy


Consumer Products, Food & Beverage

Company Size


“We were able to focus our resources behind a clear, data-driven market entry plan. The business results and ROI were well-beyond our expectations.”

– President and Chief Operating Officer
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