Building Consensus on Go-To-Market Plans

Challenge A food and beverage ingredient and technology firm was seeking strategic assistance in determining which new markets to target as well as the marketing strategy for entering those segments. Actions Thoroughly researched business segments for possible market entry, profiling 7 different categories for market introduction. Determined the strategic criteria for selecting target categories and […]

Great articles with lots of insight…

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Building Consensus on Go-To-Market Plans

Challenge A food and beverage ingredient and technology firm was seeking strategic assistance in determining which new markets to target as well as the marketing strategy for entering those segments. Actions Thoroughly researched business segments for possible market entry, profiling 7 different categories for market introduction. Determined the strategic criteria for selecting target categories and […]