Challenge A food and beverage ingredient and technology firm was seeking strategic assistance in determining which new markets to target as well as the marketing strategy for entering those segments. Actions Thoroughly researched business segments for possible market entry, profiling 7 different categories for market introduction. Determined the strategic criteria for selecting target categories and […]
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DataKey CEO, Ted Miller sounds off on Wallet Share.
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Building Consensus on Go-To-Market Plans
Challenge A food and beverage ingredient and technology firm was seeking strategic assistance in determining which new markets to target as well as the marketing strategy for entering those segments. Actions Thoroughly researched business segments for possible market entry, profiling 7 different categories for market introduction. Determined the strategic criteria for selecting target categories and […]